Transforming Event and Experience Booking for the Mercedes-Benz Brand Center, Dubai
The Mercedes-Benz Brand Center, Dubai, operated by Gargash Group, is a luxury destination that combines automotive experiences with hospitality, including the AMG Kaffehaus café. The center regularly hosts events, offers off-road experiences, and provides corporate services. However, their processes lacked a centralized system for bookings and visitor engagement, leading to inefficiencies