Project Objective:

To develop a user-friendly web and native mobile application for Android and iOS, along with an admin panel, to streamline event booking, enhance user engagement, and showcase the center’s offerings, such as the AMG Kaffehaus menu and off-road packages.

Challenges:

1. Fragmented User Experience: The lack of a unified platform led to a high drop-off rate as users had to navigate different systems or rely on manual processes for bookings.
2. Inefficient Administration: Managing event attendance, inquiries, and off-road bookings was time-consuming and error-prone due to manual handling.
3. Limited Access to Information: Users couldn’t view details about the AMG Kaffehaus menu or the Brand Center's unique offerings, reducing their engagement and interest.
4. Scalability: A growing number of visitors required a robust system to handle high traffic and diverse functionalities

Our Approach:

Platform Development:

• Web and Native Mobile Apps: Built responsive web and native mobile apps to cater to all user preferences
• Centralized Booking System: Integrated features for event and off-road experience reservations, ensuring seamless bookings.
• Information Access: Designed intuitive pages to showcase the AMG Kaffehaus menu, gallery, and Brand Center offerings.
• Multi-Language Support: Incorporated an Arabic language switcher to cater to diverse user demographics.

Admin Panel Features:

1. Event Management: Enabled administrators to create, edit, and manage events, with downloadable attendance lists.
2. Inquiry Management: Provided tools to filter, export, and respond to customer inquiries efficiently.
3. Dashboard Analytics: Offered real-time insights into upcoming events, attendance, and user engagement.

User Experience (UX)

1. Ensured an intuitive interface for both users and administrators, based on Figma designs reviewed in July 2024.
2. Enhanced usability by making all functionalities accessible within three clicks.

Technology Stack:

1. Used a scalable backend architecture with cloud hosting to manage peak loads.
2. Implemented secure user authentication to ensure data privacy and regulatory compliance.

Results & Impact:

1. Improved User Engagement: Online bookings increased by 65% within the first three months of launch.
2. Operational Efficiency: Reduced administrative workload by 40% through the centralized admin panel.
3. Enhanced Visibility: The AMG Kaffehaus saw a 25% increase in foot traffic due to the menu’s online availability.
4. Customer Satisfaction: Average app ratings exceeded 4.8/5 across both iOS and Android platforms.

Additional Solution: Corporate Bookings

The Brand Center needed a solution for corporate event inquiries.

Our Solution:

1. Introduced a corporate booking form where companies could customize their requirements.
2. Enabled administrators to manage corporate inquiries separately, reducing response times by 50%.