Pain Points:

To build a comprehensive digital platform that streamlines the recruitment process, reduces time-to-hire, and provides a seamless experience for both healthcare providers and job seekers.

Challenges:

1. Decentralized Infrastructure: Implementing a blockchain-based system to ensure transparency, security, and decentralization in content distribution and monetization.
2. User Engagement: Creating an engaging platform that incentivizes users to watch and interact with content through a 'Watch & Earn' model.
3. Content Creator Support: Providing tools and resources for creators to fund, produce, and distribute original content effectively
4. Scalability: Ensuring the platform can handle a rapidly growing user base and a vast library of content without compromising performance.

Our Approach:

Platform Development:

• Blockchain Integration: Utilized blockchain technology to create a decentralized ecosystem, ensuring secure and transparent transactions for both viewers and creators.
• User-Friendly Interface: Designed an intuitive interface accessible via web and mobile applications, enhancing user experience across devices.

Monetization Features:

1. Watch & Earn Model: Implemented a system where viewers earn rewards for watching content, increasing user engagement and retention.
2. Creator Funding: Developed features that allow creators to receive funding through the platform, supporting the production of original content.

Content Management:

1. Diverse Library: Curated a wide range of content, including live sports, movies, and user-generated videos, catering to varied audience preferences.
2. Original Productions: Supported the creation of Myco Originals, producing compelling documentaries and series to attract and retain users.

Scalability and Performance:

1. Robust Infrastructure: Built a scalable backend capable of handling millions of users and extensive content without performance degradation.
2. Global Accessibility: Ensured the platform is accessible to users worldwide, with a focus on regions like MENA and North America.

Results & Impact:

1. Significant User Growth: Achieved over 13 million registered users and more than 3 million monthly active users from over 190 countries, indicating widespread adoption and engagement.
2. Successful Funding: Secured $10 million in Series A funding from prominent investors across MENA, North America, and Europe, reflecting strong investor confidence in the platform's vision and execution.
3. Financial Milestone: Reported the first profitable year with an EBITDA of $1 million and revenue of $7.5 million for the 2023-24 fiscal year, demonstrating the platform's financial viability.
4. Content Expansion: Hosted over 1 million videos on the platform, including more than 200 Myco Originals, enriching the content library and attracting a diverse audience.
5. High Engagement: Delivered over 1 billion impressions in the past 12 months, with an average user engagement time of 35 minutes, indicating strong user interest and satisfaction.